Founded in 1981 in Germany, Jack Wolfskin is one of the leading brands in the outdoor market, focusing on user comfort, user functionality and resource sustainability. The name Jack Wolfskin is fictional and was created by employees within the company as a tribute to shared experiences in camps in Canada and a love of Jack London's famous book the "Call of the Wild".
In order to maintain their reputation for quality products and equipment, all Jack Wolfskin products are designed within a framework of five principles,
Activity profile (the design of clothing and equipment ultimately depends on the activities it is going to be used for. For example an alpine jacket has different characteristics to a trekking jacket.)
As part of their drive to be an ethical company, Jack Wolskin support two main charitable foundations, the first is Project Rebound which was set up to help children and adolescents affected by war in Uganda, the second is the Bonn Society for Child Development Support a project to improve parental skills and knowledge in child development issues.